What does a digital marketing agency actually do?
A digital marketing agency plans and runs the channels that bring you customers online — search engine optimisation, paid advertising on Google and Meta, and social media content. The useful ones also handle measurement, so you can tell which channel produced which revenue.
How much should I budget for digital marketing in India?
As a rough guide, service businesses allocate 5–10% of revenue to marketing. In practice the floor matters more than the percentage: Google Ads needs roughly ₹25,000 per month in spend to gather enough conversion data to optimise, and SEO retainers start around ₹25,000. Below those levels the channel cannot work properly regardless of who manages it.
Which channel should I start with?
If demand already exists for what you sell, start with paid search to capture it and get fast data. If your category has little search volume, start with social to create demand. If you are unsure, a free consultation will give you a specific answer based on your margins and sales cycle.
Do I own the accounts and content you create?
Yes. Ad accounts stay under your billing with us granted access, and all content, creative and technical work remains yours. If the engagement ends you keep the assets, the data and the campaign history.